The History Of Flower Delivery in New Zealand

New Zealand flower delivery really started in the 1990's. Before then there were just the local florist shops, servicing the suburbs they were located in, and a international florist network that was expensive and unreliable as far as flower quality and delivery times or days were concerned.

Many things changed in New Zealand in the 1990's, internet use and the number of home computers was growing, courier services within New Zealand were improving at a remarkable rate, and an increasing amount of New Zealanders were traveling around NZ and the world to work as corporatisation began changing the way we did business.

A demand began to grow for flower delivery in New Zealand, and internet based florist shops. In the mid 1990's several businesses started online flower sales, offering internet based shopping and New Zealand wide flower delivery. Some of these were just an extension of older florist shops that offered flower delivery through the old florist network, but a new form of florist was also entering the market. These were dedicated online florist shops that were established with the sole purpose of selling flowers over the internet and offering a New Zealand wide flower delivery service with all flowers dispatched from a central florist warehouse.

The advantages to this type of florist operation were many:

  • The flowers and the flower delivery was cheaper because the profit didn't have to be split between the florist taking the order, the florist delivering the flowers and the owner of the florist network. The same online florist took the flower order, made up the bouquet, and dispatched the order for delivery.
  • Quality could be assured because the florist only had to stock the flowers that were contained in the bouquets that were sold on the site. Also the flowers didn't have to be on display as in a normal florists shop, so they could be kept in a chiller to ensure their freshness.
  • Fast flower delivery throughout New Zealand - These new breed of florists only sold flowers that were to be delivered so they quickly became experts shipping flowers throughout NZ. They learnt what couriers offered the fastest and most efficient service and worked with them to develop new shipping containers, that protected the flowers in transit and ensured they arrived at their destination in pristine condition.

With the cheaper, more efficient flower delivery service throughout NZ came a greater demand. Suddenly people became aware of the relative ease they could order flowers online, and the superior condition that these flowers were delivered in, compared with those in the past. New Zealand flower delivery and online florists became a booming market helped, also, by the more transient nature of the modern New Zealander. A son in London cold send flowers to his mother in Auckland, a boyfriend transferred to Wellington could let his girl in Christchurch know that he was thinking about her, or a granddaughter at university in Dunedin could send flowers to Hamilton for her grandmothers birthday. For occasions that were in the past remembered with a card or small gift it now became easier to send a bouquet of flower, and so New Zealand flower delivery continued to grow until today when it is a massive industry and still growing in leaps and bounds.

About the Author

Flowers for New Zealand is an Online Florist that has been delivering flowers nationwide since 1997. They helped pioneer online flower sales in NZ and have vast experience in New Zealand Flower Delivery.